BARNYARD
This was a project which was part of a bigger idea beyond just this restaurant. The idea was to bring in people of different ideas and values to one place. the business has 4 verticals to offer
The challenge I had here was the following; I had designed a logo for their parent company, RAW, which held onto the idea of convergence of all types of people and age groups. Thus keeping this in mind I had designed a monogram which consisted of an Asterisk " * ". My challenge here was to include this monogram in to the visual design of all their other verticals. In this instance, I had included the asterisk in a subtle way, I wanted to show a farm in the first drafts, but then I decided to keep it simple. I wanted to show a window of a barn, I took inspiration for this from the English and American barns I saw in cartoons as a child, and I decided to add sunlight. Being a brew pub I didn't want to directly indicate Beer or hoops in any way. but here the asterisk sits subtly while keep the main brief in mind.
