THE YELLOW DOOR
This was a project which was part of a bigger idea beyond just this restaurant. The idea was to bring in people of different ideas and values to one place. the business has 4 verticals to offer
The challenge I had here was the following; I had designed a logo for their parent company, RAW, which held onto the idea of convergence of all types of people and age groups. Thus keeping this in mind I had designed a monogram which consisted of an Asterisk " * ". My challenge here was to include this monogram in to the visual design of all their other verticals. In this instance, I had included the asterisk as the door handle, I am particularly proud of this iteration because it resembles the architecture they followed, which had HUGE ARCHING YELLOW DOORS. The rest was simple to create from this point on.
